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      • The Commercial Coffee Shop Calendar for 2022

      • 2022 calendar on phone

        With 2021 behind us, there’s a lot to look forward to for business in 2022. If all goes to plan, you  should be preparing yourself for 12 months of endless, imaginative events for your coffee shop to take part in. 

         You should be pouring everything you have into these events, separating yourself apart from the competition and coming up with imaginative ways to boost your revenues in the new year! Due to changing shopping behaviours - the result of COVID - your coffee shop may need to do more than just sell coffee to attract new custom throughout 2022. By offering a multitude of events during the year, you're remaining active and offering a greater experience to your customers, as well as wider, niche audiences.  

        Remember to be as creative as possible when it comes to planning events, you’ll still be competing against other coffee shops! There are a few safe bets, such as Chocolate Cake Day, UK Coffee Week and Macmillan’s, World’s Biggest Coffee Morning. However, every coffee shop in the country is likely to be planning an event for these dates! Think outside the box. Perhaps, for National Storytelling Week, you host a book reading session with a popular and or local author. This may take longer to organise, but it will set your coffee shop apart from the competition and drive non-prospective customers to your store in the process. The more frequently you tap into mainstream and niche moments in people’s lives, the greater the potential for growth and profit.

        It’s worth remembering that, depending on the scale of the season or special day, you’ll want to be planning your promotions, campaigns and specialty coffees a good couple of months in advance.

        No time to waste! Let’s get started.


        Jan 30th- Feb 6th  National Storytelling Week – could your coffee shop be a suitable venue?
        February 14th St Valentine’s Day
        Feb 21st - Mar 6th Fair Trade Fortnight - promote your Fairtrade Coffee, tea and more
        Feb 27th Real Bread Day
        March 1st St David's Day
        March 1st Shrove Tuesday / Pancake Day
        March 1st – 8th Time for a Cuppa – Dementia UK fundraising week
        March 7th - 13th British Pie Week 
        March 7th  Plant Power Day - promote those plant based meals! 
        March 17th St Patrick's Day
        March 18th Red Nose Day / Comic Relief
        March 20th Spring Equinox
        March 20th International Day of Happiness
        March 27th Mother's Day
        March 27th British Summer Time begins – caffeine might compensate for that hour lost
        March 31st - 3rd April London Coffee Festival
        April 1st April Fools
        April 1st National Walk to Work Day (who doesn't like a coffee on the way into work?)
        April 7th World Health Day
        April 10th National Siblings Day (get brothers and sisters together for a catch-up coffee)
        April 15th Good Friday
        April 17th Easter Sunday
        April 18th Easter Monday
        April 21st National Tea Day
        April 23rd St George’s Day
        May 2nd May Day bank holiday
        May 14th World Fairtrade Day
        May 16th – 22nd  National Vegetarian Week
        May 27th National Fish and Chips Day
        May 29th  National Biscuit Day
        June 1st World Milk Day
        June 2nd Spring Bank Holiday - Moved to extend Queens Jubilee.
        June 3rd Queen's Platinum Jubilee Bank Holiday
        June 3rd & 4th Birmingham Coffee Festival, Custard Factory, Birmingham
        June 5th  World Environment Day – no better day to promote your reusable coffee cups
        June 8th National Best Friends Day - perfect reason to go out for a coffee!
        June 13th Queen Elizabeth II’s Official Birthday
        June 15th National Beer Day
        June 16th  National Freelancers Day - they'll be looking for somewhere to meet...
        June 17th  Cupcake Day - Fundraising for the alzheimers society
        June 19th Father's Day - offer a reduced price for fathers with family?
        June 24th  National Cream Tea Day
        July 7th World Chocolate Day
        July 30th International Friendship Day (communal coffee time, we think)
        August 1st – 7th World Breastfeeding Week – make your coffee shop a safe space for mums
        August 22nd World Plant Milk Day – perfect for promoting those alternative milks
        August 29th August/Summer Bank Holiday 
        September 5th – 6th Speciality & Fine Food Fair, Olympia, London
        September 9th - 18th Heritage Open Days – publicise and support free local historical building visits
        Sept 17th - 2nd October British Food Fortnight
        September 24th  World’s Biggest Coffee Morning
        October 1st International Coffee Day
        October 1st World Vegetarian Day
        October 1st - 2nd The Caffe Culture Show, Business Design Centre, London 
        October 3rd National Grandparents Day - treat them to a coffee out!
        October 16th  World Food Day - Showcase your international food?
        October 31st Halloween
        November 1st World Vegan Day – and the entire month is World Vegan Month
        November 3rd National Sandwich Day
        November 5th Guy Fawkes’ Night / Bonfire Night
        November 13th Armistice Day / Remembrance Sunday
        November 26th  World Cake Day - promote those cakes!
        November 30th St Andrew’s Day
        December 3rd Tree Dressing Day
        December 10th Christmas Jumper Day – fundraising day for Save the Children
        December 24th Christmas Eve
        December 25th Christmas Day
        December 31st New Year’s Eve


        Now, begin formulating your events. Remember, marketing comes down to imagination. Good luck! 

        Are we missing any important dates or events? Contact us with your suggestions.