With 2021 behind us, there’s a lot to look forward to for business in 2022. If all goes to plan, you should be preparing yourself for 12 months of endless, imaginative events for your coffee shop to take part in.
You should be pouring everything you have into these events, separating yourself apart from the competition and coming up with imaginative ways to boost your revenues in the new year! Due to changing shopping behaviours - the result of COVID - your coffee shop may need to do more than just sell coffee to attract new custom throughout 2022. By offering a multitude of events during the year, you're remaining active and offering a greater experience to your customers, as well as wider, niche audiences.
Remember to be as creative as possible when it comes to planning events, you’ll still be competing against other coffee shops! There are a few safe bets, such as Chocolate Cake Day, UK Coffee Week and Macmillan’s, World’s Biggest Coffee Morning. However, every coffee shop in the country is likely to be planning an event for these dates! Think outside the box. Perhaps, for National Storytelling Week, you host a book reading session with a popular and or local author. This may take longer to organise, but it will set your coffee shop apart from the competition and drive non-prospective customers to your store in the process. The more frequently you tap into mainstream and niche moments in people’s lives, the greater the potential for growth and profit.
It’s worth remembering that, depending on the scale of the season or special day, you’ll want to be planning your promotions, campaigns and specialty coffees a good couple of months in advance.
No time to waste! Let’s get started.
| 2022 | |
| Jan 30th- Feb 6th | National Storytelling Week – could your coffee shop be a suitable venue? |
| February 14th | St Valentine’s Day |
| Feb 21st - Mar 6th | Fair Trade Fortnight - promote your Fairtrade Coffee, tea and more |
| Feb 27th | Real Bread Day |
| March 1st | St David's Day |
| March 1st | Shrove Tuesday / Pancake Day |
| March 1st – 8th | Time for a Cuppa – Dementia UK fundraising week |
| March 7th - 13th | British Pie Week |
| March 7th | Plant Power Day - promote those plant based meals! |
| March 17th | St Patrick's Day |
| March 18th | Red Nose Day / Comic Relief |
| March 20th | Spring Equinox |
| March 20th | International Day of Happiness |
| March 27th | Mother's Day |
| March 27th | British Summer Time begins – caffeine might compensate for that hour lost |
| March 31st - 3rd April | London Coffee Festival |
| April 1st | April Fools |
| April 1st | National Walk to Work Day (who doesn't like a coffee on the way into work?) |
| April 7th | World Health Day |
| April 10th | National Siblings Day (get brothers and sisters together for a catch-up coffee) |
| April 15th | Good Friday |
| April 17th | Easter Sunday |
| April 18th | Easter Monday |
| April 21st | National Tea Day |
| April 23rd | St George’s Day |
| May 2nd | May Day bank holiday |
| May 14th | World Fairtrade Day |
| May 16th – 22nd | National Vegetarian Week |
| May 27th | National Fish and Chips Day |
| May 29th | National Biscuit Day |
| June 1st | World Milk Day |
| June 2nd | Spring Bank Holiday - Moved to extend Queens Jubilee. |
| June 3rd | Queen's Platinum Jubilee Bank Holiday |
| June 3rd & 4th | Birmingham Coffee Festival, Custard Factory, Birmingham |
| June 5th | World Environment Day – no better day to promote your reusable coffee cups |
| June 8th | National Best Friends Day - perfect reason to go out for a coffee! |
| June 13th | Queen Elizabeth II’s Official Birthday |
| June 15th | National Beer Day |
| June 16th | National Freelancers Day - they'll be looking for somewhere to meet... |
| June 17th | Cupcake Day - Fundraising for the alzheimers society |
| June 19th | Father's Day - offer a reduced price for fathers with family? |
| June 24th | National Cream Tea Day |
| July 7th | World Chocolate Day |
| July 30th | International Friendship Day (communal coffee time, we think) |
| August 1st – 7th | World Breastfeeding Week – make your coffee shop a safe space for mums |
| August 22nd | World Plant Milk Day – perfect for promoting those alternative milks |
| August 29th | August/Summer Bank Holiday |
| September 5th – 6th | Speciality & Fine Food Fair, Olympia, London |
| September 9th - 18th | Heritage Open Days – publicise and support free local historical building visits |
| Sept 17th - 2nd October | British Food Fortnight |
| September 24th | World’s Biggest Coffee Morning |
| October 1st | International Coffee Day |
| October 1st | World Vegetarian Day |
| October 1st - 2nd | The Caffe Culture Show, Business Design Centre, London |
| October 3rd | National Grandparents Day - treat them to a coffee out! |
| October 16th | World Food Day - Showcase your international food? |
| October 31st | Halloween |
| November 1st | World Vegan Day – and the entire month is World Vegan Month |
| November 3rd | National Sandwich Day |
| November 5th | Guy Fawkes’ Night / Bonfire Night |
| November 13th | Armistice Day / Remembrance Sunday |
| November 26th | World Cake Day - promote those cakes! |
| November 30th | St Andrew’s Day |
| December 3rd | Tree Dressing Day |
| December 10th | Christmas Jumper Day – fundraising day for Save the Children |
| December 24th | Christmas Eve |
| December 25th | Christmas Day |
| December 31st | New Year’s Eve |
Now, begin formulating your events. Remember, marketing comes down to imagination. Good luck!
Are we missing any important dates or events? Contact us with your suggestions.