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      • The Commercial Coffee Shop Calendar for 2021

      • 2021 calendarIt’s best practise to always be on the look out for smart and imaginative ways to promote your business. These national holidays, awareness days, coffee-related and food and drink-related days are the perfect opportunity for your business to get involved and more importantly, get selling!

        Now, 2020 was an awful year for businesses around the country, especially those in the hospitality industry. You may have read our 2020 commercial coffee shop calendar and prepared yourself for 12 months of endless, imaginative events for your coffee shop to take part in, but alas, it was not meant to be. 

        As such, 2021 is more important than ever for the success of your business. You should be pouring everything you have into these events, separating yourself apart from the competition and coming up with imaginative ways to boost your revenues in the new year!

        Remember to be as creative as possible when it comes to planning events, you’ll still be competing against other coffee shops! There are a few safe bets, such as Chocolate Cake Day, UK Coffee Week and Macmillan’s, World’s Biggest Coffee Morning. However, every coffee shop in the country is likely to be planning an event for these dates! Think outside the box. Perhaps, for National Storytelling Week, you host a book reading session with a popular and or local author. This may take longer to organise, but it will set your coffee shop apart from the competition and drive non-prospective customers to your store in the process. The more frequently you tap into mainstream and niche moments in people’s lives, the greater the potential for growth and profit.

        It’s worth remembering that, depending on the scale of the season or special day, you’ll want to be planning your promotions, campaigns and speciality coffees a good couple of months in advance.

        No time to waste! Let’s get started.


        December 2020 Christmas – use as much of the month as you want!
        December 24th  Christmas Eve
        December 25th Christmas Day
        December 31st New Year’s Eve
        January 1st New Year’s Day
        January 1st - 31st  Veganuary 
        January 25th Burn’s Night 
        January 27th Chocolate Cake Day
        Jan 30th- Feb 6th  National Storytelling Week – could your coffee shop be a suitable venue?
        February 14th St Valentine’s Day
        Feb 16th  Shrove Tuesday & Pancake Day
        Feb 20th – Feb 28th Real Bread Day
        Feb 22nd  - Mar 7th Fair Trade Fortnight – promote your Fairtrade coffee, tea and more
        March 1st St David’s Day
        March 1st – 8th Time for a Cuppa – Dementia UK fundraising week
        March 2nd - 8th  British Pie Week 
        March 7th  Plant Power Day - promote those plant based meals! 
        March 14th Mother's Day
        March 17th St Patrick's Day
        March 19th Red Nose Day / Comic Relief
        March 20th Spring Equinox
        March 20th International Day of Happiness
        March 29th British Summer Time begins – caffeine might compensate for that hour lost
        April 1st April Fool’s Day
        April 3rd National Walk to Work Day (who doesn’t need a coffee on their way to work?)
        April 4th Easter Sunday
        April 5th Easter Monday
        April 7th  World Health Day
        April 10th National Siblings Day (get brothers and sisters together for a catch-up coffee)
        April 10th Good Friday
        April 15th to 18th The London Coffee Festival - Truman Brewery
        April 21st National Tea Day
        April 23rd St George’s Day
        April 27th – May 3rd UK Coffee Week - 11th Anniversary of the campaign! 
        May 4th May Day bank holiday
        May 8th World Fairtrade Day
        May 10th – 16th  National Vegetarian Week
        May 14th  National Biscuit Day
        May 22nd – 24th European Coffee, Yea & Soft Drinks Expo, London's Olympia 
        May 31st Spring bank holiday
        June 1st World Milk Day
        June 3rd & 4th Birmingham Coffee Festival, Custard Factory, Birmingham
        June 4th National Fish and Chips Day
        June 5th  World Environment Day – no better day to promote your reusable coffee cups
        June 8th National Best Friends Day - perfect reason to go out for a coffee!
        June 13th Queen Elizabeth II’s Official Birthday
        June 13th Cupcake Day – fundraising for Alzheimer’s Society
        June 15th  National Beer Day
        June 18th  National Freelancers Day – they’ll be looking for somewhere to meet…
        June 19th - 21st  The Great Get Together – could your coffee shop be the right venue?
        June 20th Father's Day - offer a reduced price for fathers with family?
        June 25th  National Cream Tea Day
        July 7th World Chocolate Day
        July 30th International Friendship Day (communal coffee time, we think)
        August 1st – 7th World Breastfeeding Week – make your coffee shop a safe space for mums
        August 22nd World Plant Milk Day – perfect for promoting those alternative milks
        August 31st  August/Summer Bank Holiday 
        September 6th – 7th Speciality & Fine Food Fair, Olympia, London
        September 11th - 20th Heritage Open Days – publicise and support free local historical building visits
        September 13th International Chocolate Day
        Sept 18th – Oct 3rd British Food Fortnight
        September 25th  World’s Biggest Coffee Morning
        October 1st International Coffee Day
        October 1st World Vegetarian Day
        October 2nd - 3rd  The Caffe Culture Show, Business Design Centre, London 
        October 3rd National Grandparents Day
        October 13th The Great British Tea Festival, The Roundhouse, Derby
        October 16th  World Food Day - Showcase your international food?
        October 31st Halloween
        November 1st World Vegan Day – and the entire month is World Vegan Month
        November 3rd National Sandwich Day
        November 5th Guy Fawkes’ Night / Bonfire Night
        November 8th Armistice Day / Remembrance Sunday
        November 26th  World Cake Day - promote those cakes!
        November 30th St Andrew’s Day
        December 1st Tree Dressing Day
        December 14th Christmas Jumper Day – fundraising day for Save the Children
        December 15th International Tea Day
        December 24th Christmas Eve
        December 25th Christmas Day
        December 31st New Year’s Eve


        2020 didn't go to plan for any business. As such, 2021 is more important than ever for the future success of your coffee shop. You should be pouring everything you have into these events, separating yourself apart from the competition and coming up with imaginative ways to boost your revenues in the new year!

        Now, begin formulating your events. Remember, marketing comes down to imagination. Good luck! 

        Are we missing any important dates or events? Contact us with your suggestions.