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      • The commercial coffee shop calendar for 2018 – warm up your espresso machines!

      • It occurred to us when we were talking about Fairtrade Fortnight last week that we’ve never pulled together an events and occasions calendar for coffee shops in the UK. Festive seasons, national holidays and food and beverage-related events are all outstanding opportunities to promote your coffee business and test the capacity of your coffee machines. For businesses like yours, footfall and awareness have a knock-on, cumulative effect. The more frequently you tap into mainstream and niche moments in people’s lives, the greater the potential for growth and profit.

        Publicity and promotions around special occasions has always been something restaurants and pubs have been particularly good at. Independent coffee shops have just as much to gain, but aren’t consistently exploiting opportunities.

        So, here it is. It’s as comprehensive as we could think of, but please do contact us ASAP if you think we’ve missed anything out! For special days where the benefit isn’t so obvious, we’ve mentioned why they matter when looking for promotional coffee ideas. Just remember, depending on the scale of the season or special day, you’ll want to be planning your promotions, campaigns and specialty coffees a good couple of months in advance of the date.

        2018 campaign calendar for UK coffee shops and mobile coffee vendors

        March 17th                     St Patrick’s Day

        March 20th                     Spring Equinox

        March 20th                     International Day of Happiness

        March 30th                     Good Friday

        April 1st                          Easter Day

        April 2nd                         Easter Monday

        April 6th                          Walk to Work Day (who doesn’t need a coffee on their way to work?)

        April 7th                          World Health Day (check out the health benefits of coffee)

        April 10th                        National Siblings Day (get brothers and sisters together for a catch-up coffee)

        April 16th – 22nd            UK Coffee Week

        April 21st                        National Tea Day (because you’re surely not only selling coffee?)

        April 22nd                       The London Marathon (got a big screen in the shop? Show the event live)

        April 23rd                        St George’s Day

        May 7th                           May Day

        May 12th                        World Fairtrade Day

        May 14th                        British Sandwich Week

        June 5th                          World Environment Day (what a chance to launch your biodegradable coffee cups!) World Oceans Day follows on June 8th, so why not make the whole week about cutting back on disposable plastic waste?

        June 9th                          Queen Elizabeth II’s official birthday

        June 17th                        Father’s Day

        June 28th                        National Freelancers Day

        June 29th                        National Cream Tea Day

        July 7th                            World Chocolate Day (special offers on your finest hot chocolate, perhaps?)

        July 30th                          International Friendship Day (communal coffee time, we think)

        August 22nd                    World Plant Milk Day – an environmentally friendly dairy alternative

        September 3rd-5th          Tea & Coffee World Cup, Birmingham NEC

        September 23rd              British Food Fortnight (22nd Sep – 7th Oct)

        September 28th              National Cupcake Week (18th – 24th)

        September 28th              World’s Biggest Coffee Morning

        October 1st                     National Coffee Day

        October 7th                     Grandparents’ Day

        October 9th                     Chocolate Week (9th – 15th)

        October 16th                   National Baking Week (16th – 22nd)

        October 31st                   Halloween

        November 3rd                 National Sandwich Day

        November 5th                 Bonfire Night

        November 11th               Armistice Day / Remembrance Sunday

        November 12th               National Recycling Week (12th – 18th)

        November 13th               Kindness Day

        November 30th               St Andrew’s Day

        December                      Christmas – use as much of the month as you want!

        December 31st              New Year’s Eve

        Even back to school dates can be a chance to promote your business. For example, why not have a special offer for stay-at-home dads and mums, or home-based workers, to celebrate their extra freedom now the kids are back at school? Marketing comes down to imagination. Good luck!

        We’ll publish the full year’s calendar of events for 2019 later this year – so don’t forget to contact us with your suggestions.