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      • The Commercial Coffee Shop Calendar 2019 – Marketing For Coffee Shops

      • The 2019 marketing campaign guide for UK coffee shops, mobile coffee vendors and independent food & drink specialists

        Remember, depending on the nature of the celebratory day, you’ll want to be planning your promotions, campaigns and speciality coffees a month or two in advance.

        We’ve included national holidays, awareness days, and coffee-related and food & drink-related days, events and exhibitions, any or all of which could help boost your business.

        December 2018 Christmas – use as much of the month as you want!
        December 14th Christmas Jumper Day – fundraising day for Save the Children
        December 31st New Year’s Eve
        January 1st New Year’s Day
        January 25th Burn’s Night
        January 27th Chocolate Cake Day
        Jan 26th – Feb 2nd  National Storytelling Week – could your coffee shop be a suitable venue?
        February 5th Chinese New Year
        February 14th St Valentine’s Day
        February 20th – 26th National Chip Week
        Feb 23rd – Mar 3rd  Real Bread Week
        Feb 25th – Mar 10th Fair Trade Fortnight – promote your Fairtrade coffee, tea and more
        March 1st St David’s Day
        March 1st – 8th Time for a Cuppa – Dementia UK fundraising week
        March 1st – 31st Veggie Month
        March 4th – 8th Farmhouse Breakfast Week – highlighting regional UK breakfast produce
        March 4th – 10th British Pie Week
        March 5th Shrove Tuesday / Pancake Day
        March 15th Red Nose Day / Comic Relief
        March 17th St Patrick’s Day
        March 20th  Spring Equinox
        March 20th International Day of Happiness
        March 28th – 31st The London Coffee Festival, Old Truman Brewery, London
        March 31st British Summer Time begins – caffeine might compensate for that hour lost
        March 31st  Mothering Sunday/Mother’s Day
        April 1st April Fool’s Day
        April 5th Walk to Work Day (who doesn’t need a coffee on their way to work?)
        April 10th National Siblings Day (get brothers and sisters together for a catch-up coffee)
        April 19th Good Friday
        April 21st Easter Sunday
        April 21st National Tea Day
        April 22nd Easter Monday
        April 23rd St George’s Day
        April 28th The London Marathon
        April 29th – May 5th UK Coffee Week
        May 6th May Day bank holiday
        May 7th World Cake Day
        May 11th World Fairtrade Day
        May 13th – 19th  National Vegetarian Week
        May 17th – 20th The International Food & Drink Event, ExCeL, London
        May 19th – 26th British Sandwich Week
        May 21st – 22nd European Coffee Expo, Olympia, London
        May 27th Spring bank holiday
        May 29th National Biscuit Day
        June 1st World Milk Day
        June 5th World Environment Day – no better day to promote your reusable coffee cups
        June 7th – 9th Birmingham Coffee Festival, Custard Factory, Birmingham
        June 7th National Fish & Chips Day
        June 8th National Best Friends Day
        June 8th Queen Elizabeth II’s official birthday
        June 13th Cupcake Day – fundraising for Alzheimer’s Society
        June 15th National Beer Day / Beer Day Britain
        June 16th Father’s Day
        June 20th National Freelancers Day – they’ll be looking for somewhere to meet…
        June 21st – 23rd The Great Get Together – could your coffee shop be the right venue?
        June 28th  National Cream Tea Day
        July 7th World Chocolate Day
        July 30th International Friendship Day (communal coffee time, we think)
        August 1st – 7th World Breastfeeding Week – make your coffee shop a safe space for mums
        August 22nd World Plant Milk Day – perfect for promoting those alternative milks
        August 5th Scotland only – August Bank Holiday
        August 26th August Bank Holiday – UK except Scotland
        September 1st – 3rd Speciality & Fine Food Fair, Olympia, London
        September 13th International Chocolate Day
        Sept 13th – 22nd Heritage Open Days – publicise and support free local historical building visits
        Sept 21st – Oct 6th British Food Fortnight
        September 27th World’s Biggest Coffee Morning
        October 1st International Coffee Day
        October 1st – 2nd Caffè Culture Show, Business Design Centre, Islington
        October 1st World Vegetarian Day
        October 6th National Grandparents Day
        October 13th The Great British Tea Festival, The Roundhouse, Derby
        October 31st Halloween
        November 1st World Vegan Day – and the entire month is World Vegan Month
        November 3rd National Sandwich Day
        November 5th Guy Fawkes’ Night / Bonfire Night
        November 10th Armistice Day / Remembrance Sunday
        November 26th – 27th Coffee Shop Innovation Expo, ExCeL, London
        November 30th St Andrew’s Day
        December 1st Tree Dressing Day
        December 14th Christmas Jumper Day – fundraising day for Save the Children
        December 15th International Tea Day
        December 24th Christmas Eve
        December 25th Christmas Day
        December 31st New Year’s Eve


        You can download an Excel version of the 2019 calendar by clicking here.

        Marketing comes down to imagination. Good luck!

        Are we missing any important dates or events? Don’t forget to contact us with your suggestions.