The 2019 marketing campaign guide for UK coffee shops, mobile coffee vendors and independent food & drink specialists
Remember, depending on the nature of the celebratory day, you’ll want to be planning your promotions, campaigns and speciality coffees a month or two in advance.
We’ve included national holidays, awareness days, and coffee-related and food & drink-related days, events and exhibitions, any or all of which could help boost your business.
| December 2018 | Christmas – use as much of the month as you want! |
| December 14th | Christmas Jumper Day – fundraising day for Save the Children |
| December 31st | New Year’s Eve |
| 2019 | |
| January 1st | New Year’s Day |
| January 25th | Burn’s Night |
| January 27th | Chocolate Cake Day |
| Jan 26th – Feb 2nd | National Storytelling Week – could your coffee shop be a suitable venue? |
| February 5th | Chinese New Year |
| February 14th | St Valentine’s Day |
| February 20th – 26th | National Chip Week |
| Feb 23rd – Mar 3rd | Real Bread Week |
| Feb 25th – Mar 10th | Fair Trade Fortnight – promote your Fairtrade coffee, tea and more |
| March 1st | St David’s Day |
| March 1st – 8th | Time for a Cuppa – Dementia UK fundraising week |
| March 1st – 31st | Veggie Month |
| March 4th – 8th | Farmhouse Breakfast Week – highlighting regional UK breakfast produce |
| March 4th – 10th | British Pie Week |
| March 5th | Shrove Tuesday / Pancake Day |
| March 15th | Red Nose Day / Comic Relief |
| March 17th | St Patrick’s Day |
| March 20th | Spring Equinox |
| March 20th | International Day of Happiness |
| March 28th – 31st | The London Coffee Festival, Old Truman Brewery, London |
| March 31st | British Summer Time begins – caffeine might compensate for that hour lost |
| March 31st | Mothering Sunday/Mother’s Day |
| April 1st | April Fool’s Day |
| April 5th | Walk to Work Day (who doesn’t need a coffee on their way to work?) |
| April 10th | National Siblings Day (get brothers and sisters together for a catch-up coffee) |
| April 19th | Good Friday |
| April 21st | Easter Sunday |
| April 21st | National Tea Day |
| April 22nd | Easter Monday |
| April 23rd | St George’s Day |
| April 28th | The London Marathon |
| April 29th – May 5th | UK Coffee Week |
| May 6th | May Day bank holiday |
| May 7th | World Cake Day |
| May 11th | World Fairtrade Day |
| May 13th – 19th | National Vegetarian Week |
| May 17th – 20th | The International Food & Drink Event, ExCeL, London |
| May 19th – 26th | British Sandwich Week |
| May 21st – 22nd | European Coffee Expo, Olympia, London |
| May 27th | Spring bank holiday |
| May 29th | National Biscuit Day |
| June 1st | World Milk Day |
| June 5th | World Environment Day – no better day to promote your reusable coffee cups |
| June 7th – 9th | Birmingham Coffee Festival, Custard Factory, Birmingham |
| June 7th | National Fish & Chips Day |
| June 8th | National Best Friends Day |
| June 8th | Queen Elizabeth II’s official birthday |
| June 13th | Cupcake Day – fundraising for Alzheimer’s Society |
| June 15th | National Beer Day / Beer Day Britain |
| June 16th | Father’s Day |
| June 20th | National Freelancers Day – they’ll be looking for somewhere to meet… |
| June 21st – 23rd | The Great Get Together – could your coffee shop be the right venue? |
| June 28th | National Cream Tea Day |
| July 7th | World Chocolate Day |
| July 30th | International Friendship Day (communal coffee time, we think) |
| August 1st – 7th | World Breastfeeding Week – make your coffee shop a safe space for mums |
| August 22nd | World Plant Milk Day – perfect for promoting those alternative milks |
| August 5th | Scotland only – August Bank Holiday |
| August 26th | August Bank Holiday – UK except Scotland |
| September 1st – 3rd | Speciality & Fine Food Fair, Olympia, London |
| September 13th | International Chocolate Day |
| Sept 13th – 22nd | Heritage Open Days – publicise and support free local historical building visits |
| Sept 21st – Oct 6th | British Food Fortnight |
| September 27th | World’s Biggest Coffee Morning |
| October 1st | International Coffee Day |
| October 1st – 2nd | Caffè Culture Show, Business Design Centre, Islington |
| October 1st | World Vegetarian Day |
| October 6th | National Grandparents Day |
| October 13th | The Great British Tea Festival, The Roundhouse, Derby |
| October 31st | Halloween |
| November 1st | World Vegan Day – and the entire month is World Vegan Month |
| November 3rd | National Sandwich Day |
| November 5th | Guy Fawkes’ Night / Bonfire Night |
| November 10th | Armistice Day / Remembrance Sunday |
| November 26th – 27th | Coffee Shop Innovation Expo, ExCeL, London |
| November 30th | St Andrew’s Day |
| December 1st | Tree Dressing Day |
| December 14th | Christmas Jumper Day – fundraising day for Save the Children |
| December 15th | International Tea Day |
| December 24th | Christmas Eve |
| December 25th | Christmas Day |
| December 31st | New Year’s Eve |
You can download an Excel version of the 2019 calendar by clicking here.
Marketing comes down to imagination. Good luck!
Are we missing any important dates or events? Don’t forget to contact us with your suggestions.