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      • Attention coffee shop owners: are you going to the Tea & Coffee World Cup?

      • Running a successful coffee shop takes business and barista skills in unison, dedication and hard work, and an ever-reliable espresso machine – but it also needs great products. That’s why coffee shop owners keen to keep their cafés a class above the competition need to stay abreast of industry developments, maintain regular barista training and go on tasting sessions where possible. The Tea & Coffee World Cup Exhibition and Symposium offers a chance to do all that, and gain great insights from the leading lights of the hot beverage industry.

        Tea & Coffee World Cup dates

        There are three days, each with a different line-up of guest speakers. The exhibitors, of course, are there for all three days. The event runs from Monday 3rd September to Wednesday 5th September at the Birmingham NEC. That’s clever scheduling – the early part of the week is usually quiet time at the typical coffee shop, so it’s easier for you to arrange cover and make sure you don’t miss out on learning.

        What’s on?

        Guest speakers include Jane Pettigrew of the UK Tea Academy, Emma Haines of the London School of Coffee and David Veal of the Speciality Coffee Association, plus a dozen or so more. You’ll learn about everything from ‘cupping’ to the intricacies of speciality coffee roasting and brewing, and even insights on reusable cups, plastic-free teabags and more. If you want to get hands-on, you can book yourself into specific coffee workshops too. There’s even a Gold Lounge for subscribers to the Tea & Coffee Trade Journal.

        Take a look at the full speaker and workshop line-up here.

        Why go?

        We don’t have a vested interest in the show, but we do believe that no matter what your trade, you should always be learning. Our core business is leasing commercial coffee machines for coffee shops and office environments, but customers old and new alike often ask us for advice. Too often, the reason for coffee not tasting quite as good as it should comes down to how strict your espresso machine cleaning regimen is. It’s easy to settle into a routine, or to be so busy with the day-to-day of running a café that you neglect skills training or coffee taste trends. And since even McDonald’s is moving into barista-prepared coffee-to-go, there’s an increasing pressure on quality and growing competition in the world of high street coffee.

        Our top tips are to lease the best coffee machine you can afford, never rest on your barista laurels, and practise, practise, practise.

        If your commercial espresso machine lease is up for renewal, or you’re wondering which commercial coffee machine is the best fit for your business, get in touch with us for a no-obligation chat. Call 0800 840 9023 or email info@nationwidecoffee.co.uk today.