Macmillan Cancer Support’s Coffee Mornings began longer ago than you might think – 28 years back – and today it’s one of the largest charity fundraising events of the year. Last year, people around the country raised £27 million for Macmillan and the important work its people do in supporting families facing cancer. Most Coffee Mornings are organised in people’s workplaces or homes, but surely there’s no better venue for a coffee-themed fundraiser than a coffee shop? Perhaps even your coffee shop… It’s a fantastic way to raise invaluable money for a hugely important cause, and build local awareness about your café at the same time. This year’s World’s Biggest Coffee Morning is on Friday 28th September. We’re highlighting it now so that you’ve got time to prepare and publicise your own coffee morning.
Why run a Macmillan Coffee Morning?
You can find out all about the good work that Macmillan does here. Don’t feel guilty about seeing the fundraising as an opportunity to get good PR for your coffee shop and improve your profile in your local community. Corporate responsibility is increasingly recognised as important to big business, with the positive outcomes for the business an open benefit, so there’s no shame in seeing the greater advantage. You have the chance to raise a lot of money for a good cause, while demonstrating the great quality of your coffee, the welcoming environment you’ve created in the coffee shop itself, and you can even team up with local businesses to offer different foods, raffle items and more besides. And since most Coffee Mornings will feature an awful lot of instant coffee from a jar, yours offers an even more enjoyable experience for participants.
How to run a Macmillan Coffee Morning
Macmillan provides lots of information on how to decorate your café – or any venue, of course – as a Coffee Morning venue, plus offers fundraising ideas, cake recipes, raffles, competitive games, promotional posters and more, on the dedicated website. It’s where you’ll sign up to be listed as an official Coffee Morning host, too. When you sign up, you can choose to make your Coffee Morning open to the public. Macmillan’s fundraising team will give you advice on how to contact your local press to get free publicity for your coffee shop’s event, and you’ll be able to add your event to the online map of Coffee Mornings. Our advice is to register as soon as possible, download your promotional posters and get to work.
Your big decision is how you’re going to financially support the fundraising. Will it be free coffee all morning? You may not make money, but you’ll certainly win future customers over. Will it be free refills, or free home-baked cakes and biscuits? Look at your profit margin and donate what you can -in addition to your time and use of your coffee shop as a venue.
Good PR and brand-building starts with community events, and there are few events which touch so many local lives as a Macmillan Coffee Morning. Let us know how you get on and enjoy!